Our Concept

Nova Diamonds was founded on the premise that with the advent of modern technology and modern jewellery manufacturing methods, it was possible to create a new breed of jeweller to service customers in a better way. The ambition was not only to offer the largest selection of diamonds in the world, but to manufacture the jewellery to such high standards that could out-compete even the finest branded jewellery companies. This has been proven in the many awards we have won for our jewellery, whilst also having an outstanding customer service to go alongside. But maybe the most outrageous ideology was to do all of this at prices so low that other retailers could not even source their own jewellery at the same prices we sell directly to our customers.

The Reality

Today, 13 years after we opened our doors, we have managed to achieve all of our ambitions, having created the leading independent online diamond jeweller both into the UK and Europe. With two dedicated showrooms in the UK; one in the London Luxury Quarter (Mayfair), as well as one in Spinningfields, Manchester; and one in Frankfurt, Germany; we can proudly offer our customers a truly luxury experience at affordable prices. Our customers can sit with our bespoke team of jewellery designers and create their own truly original piece, or choose from our extensive inventory of original, delicate designs or speak to our team of diamond gemologists to learn more about the subtle differences in diamonds.